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Machine Learning for Payments with Cooper Harris of Klickly - Startup of the Year Podcast

· SOTY Podcast

On this episode of the Startup of the Year Podcast, we catch up with Cooper Harris, the founder, and CEO of Klickly, an A.I. impulse-payments platform. Cooper invented a payment layer that leverages machine-learning to make purchasing directly within digital UIs possible. This significant innovation creates a huge efficiency in the market – the platform's machine-learning identifies payment situations and uses sophisticated cross-origin calls to facilitate the transaction.

As such, she has been invited to share her insights at international summits including the United Nations, CES, Cannes Lions, SXSW, ShopTalk, Sundance, Los Angeles TechWeek, London Technology Conference, and Jason Calacanis’ LAUNCH Scale. Ms. Harris speaks on topics including FinTech / Retail Tech / MarTech, fostering women in STEM, and disrupting the status quo using technology/innovation.

If you guessed that ecommerce and payments companies might experience growth during a pandemic, you guessed correctly. Constrained to their homes, more consumers have found themselves browsing the internet for the purchases that will enrich their lives.

Klickly powers user acquisition for hundreds of the fastest-growing direct-to-consumer brands by using machine learning to find the right buyer at the right time and allowing purchases directly from these customized ads! Whew, that's powerful!

"Why are we still in an age where ads show static images and offer so much friction for purchases?" was the premise of Cooper's challenge to her engineering team when she got the idea for Klickly.

Four years after setting out to create Klickly, Cooper reflects on her approach for developing early customers, reaching out to investors, and cultivating relationships with major advisors.

"Raising money should be the outcome of actual hard, heads-down work and building relationships for your company. The reality is that if you don't have something that's working, you can't show your CAC, your burn rate, certain metrics around your company."

Cooper adds that she has FIVE STEPS to really simplify how to build a company and go get money! Listen as she explains her process for gathering data, iterating on a super hacky prototype, and getting interest from potential customers.

We also hear some segments from some of our Established Team members. Our VP of Engagement at Established, Rich Maloy, provides some advice with the VC Minute and our VP of Programs, Lori Thiel, provides a tip for startups looking to get found. Also, our Co-CEO, Jen Consalvo, provides insight about starting a company, and our Director of Partnerships, Jacqui Dietrich, provides an update about our Partner Programs and specifically discusses the following:
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Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.
Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.
The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.
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