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How Startup Founders Should Pitch a TechCrunch Reporter with Natasha Mascarenhas - Startup of the Year Podcast

· SOTY Podcast

On this episode of the Startup of the Year Podcast, we hear an interview from our 2020 Summit, when our Director of Strategic Operations, John Guidos, talked with Natasha Mascarenhas, a reporter at TechCrunch.

Natasha covers seed and early stage founders, as well as the networks they take to get their first check. She also focuses on education amid COVID-19. Before TechCrunch, she was at the Boston Globe, the San Francisco Chronicle, and Crunchbase News.

We also hear segments from Rich Maloy, our VP of Engagement, and our co-CEO, Jen Consalvo, who both have advice for startup founders.

We want to invite all startups to become part of an amazing community and make sure to apply today for our Startup of the Year program at: The top 100 startups will come together for additional opportunities to connect, showcase, and potentially take home the title of Startup of the Year at our annual Summit.

We also want to let everyone know that we have been working with Powderkeg on their 2021 Unvalley event which will take place on May 19 - 20th. Gary Vee is a keynote and there will be a lot more amazing speakers from our community like Anna Mason, Mary Grove, Mac Conwell and more -- register today at:

We also discuss Finmark, which is one of our partners and portfolio companies. Finmark is financial planning software for startups for revenue forecasting, cash projections, and runway. It is one of those few products that we truly believe in and I think that it will help a lot of our community members, so please go check out Finmark and signing up for 30-day free trial at

Lastly, if you’re listening to this podcast, you’ve somehow found us and we appreciate it and we’d like to invite you to be a part of our community around this very podcast by going to: Join our community today to access the support, expert advice, and resources you need to to elevate your startup.

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Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.

Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.

The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.

Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year.  Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals.  Connect with us on Twitter - @EstablishedUs and Facebook -