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Jen Batchelor and Kin Euphorics are Changing the World with their new Adult Beverages - Startup of the Year Podcast

· SOTY Podcast

On this episode of the Startup of the Year Podcast, we hear from Jen Batchelor, the Co-Founder & CEO at Kin Euphorics ( For those unfamiliar, Kin introduced a new category of adult beverage to the world with their collection of non-alcoholic, nootropic, botanic, and adaptogenic formulas that offer uplifting effects and social benefits.

We also again shine a spotlight on one of the startups from our community and that company is Algen Air, which is a living technology company that develops natural air filtration technologies. Their first product is a consumer natural air purifier developed by scientists that packs the power of 25 house plants in a compact, convenient, easy to care for package that no other air purifier can do. Go to to learn more!

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Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.


Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.


The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.


Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year. Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals. Connect with us on Twitter - @EstablishedUs and Facebook -