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Rohit Bhargava Talks About His New Book "Beyond Diversity" - Startup of the Year Podcast

· SOTY Podcast

On this episode of the Startup of the Year Podcast, Frank Gruber, Co-Founder and Co-CEO of Established and Co-Founder of Established Ventures, talks with Rohit Bhargava about his new book “Beyond Diversity: 12 Non-Obvious Ways To Build A More Inclusive World.”

Rohit is an innovation and marketing expert and the founder of the Non-Obvious Company. He is also a Wall Street Journal best selling author of six business books and also teaches marketing and innovation at Georgetown University.

We are excited to announce to all of our listeners that the book is now available for $.99 on Kindle for a limited time, which is a pretty amazing deal, so please make sure to head to Amazon and grab a copy and leave a review. Here is the link: Amazon link:

Frank also again talks about the upcoming Startup of the Year Summit, which will take place in-person down in warm Tampa Florida from January 25th - 27, 2022 with our partner Embarc Collective and title sponsor, ReliaQuest. Find more information at:

Attendees can expect to spend some time with some of the most amazing notable characters in the startup world. We just announced our first group of keynote speakers which include Jeff Vinink of owner of the back to back Stanley Cup Champion Tampa Bay Lightning, Mac Conwell of RareBreed VC, Blake Hall,, Jenn Lim, Delivering Happiness, Amy Beckley, of MDF Fertility which makes a product for Proov.

During the Summit, 100 startups that are changing their industries, pitching a group of investors and mentors, and expanding their global recognition. The startups will compete for up to $50K in potential investment, the championship title, the People’s Choice Award presented by ReliaQuest, and more.

We also want to thank UBS Financial Services for supporting the Summit as a ScaleUp Level, Lunch, and Session sponsorship. UBS is a global wealth management group with operations in Tampa, where they are well-known in the Florida family office community and working with early-stage startups on family office investor strategies. We value their participation. Thank you UBS Financial Services.

We also once again talk about Finmark, which is financial planning software for startups for revenue forecasting, cash projections, and runway. It is one of those few products that we truly believe in and I think that it will help a lot of our community members, so please go check out Finmark and signing up for 30-day free trial at

Lastly, we invite you all to join our community today to access the support, expert advice, and resources you need to elevate your startup by going to:


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Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource. Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year. The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.

Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year. Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals. Connect with us on Twitter - @EstablishedUs and Facebook -