A self-service-beer-at-events startup a day keeps the FOMO away.
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EBar Initiatives

EBar Initiatives Ltd

The EBar, self-service beer at events. Poured in seconds so you can get out of line and back to the game you came to see! We are changing the way the world is served - join us!
EBar Initiatives is on a mission to change the way the world is served. We have developed a self-serve beer dispenser that pours beer in seconds. Our technology dispenses beverages in seconds and dramatically improves the customer experience at major events across the globe. consumers approach the machine, order their drinks, make payment and walk away with their drinks faster than any other method.
EBar dispensing units will provide event owner and operators with flexible and high volume bar capacity enabling them to satisfy consumer demand during peak periods and reduce staffing costs. 
The company will offer this capacity and deliver beer dispensing capacity when and where it is required. A total no brainer - Consumers benefit from shorter lines, Operators increase revenue and brewers deliver consistently better product quality selling extra drinks. 

What's Innovative About Their Solution?

EBar Initiatives has developed a proprietary dispense technique which enables the rapid transfer beverages without foaming. We have integrated this patent-pending technology into a self-service beverage dispenser which allows a consumer to effortlessly serve themselves a beer in seconds with no skill required.
This minimizes the requirements for staff supervision and so dramatically increases productivity and lowers operator costs. Our self-service dispenser allows consumers to order, pay and walk away with their drinks in seconds and is set to revolutionize the way drinks are dispensed at large events.
Uniquely our EBar dispenser units will be delivered to venues when and where capacity is needed. To set up the EBar the unit is simply rolled into place, plugged into power and kegs and then it is good to start serving. Avoiding the need for them to have to make large capital infrastructure investment in kit that often is not sufficiently utilized to justify the business case.

📍 Location

Aberdeen, Scotland

⚙️ Product Stage


🏭 Industries

Food & Beverage, Robotics, Customer Service

🤑 Fundraising Status

Actively raising

💸 Total Funding
To Date


🙌 Founder Demographics


Big Wins

  • EBar has been deployed in some major venues in the UK including a top flight premier league soccer club, major rugby venues and several festivals. The company has raised equity funding of £400,000 to develop, test and now manufacture the EBar unit.  
  • EBar was included in CB Insights as one of the startups changing the happy hour. 
  • The company has signed an NDA with a global brewer and is set to deploy to beverages at major events across the UK with entry to the European and the US markets coming soon.

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Contact the Founder:

Sam Pettipher


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