A marketing-data-analysis startup a day keeps the FOMO away.
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Startup of the Year: Daily Dealflow 

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Morphio™ is an AI-driven prediction platform that was created by marketers, FOR marketers. 
Remove the mundane, find room to grow and love your data again. Less analysis, more action, and improved ROI with Morphio – finally a technology that lets you @helpyourhumans. Save time and perform better. Leverage Morphio to prioritize digital marketing effort and impact - thereby increasing leads and sales while lowering acquisition costs.

What's Innovative About Their Solution?

Morphio's automatic anomaly detection helps track data across different channels, metrics, and sources daily. Morphio's machine learning is based on a predictive model and normalized historical data, trends and a few other parameters. When a significant difference is detected from the predicted normal value, Morphio will notify customers through Slack and in-platform.
At the end of each day, Morphio’s algorithm crunches metrics from multiple integrated platforms. The data is analyzed alongside ‘the same day’ from the previous six months and one year prior. The baseline for each channel and metric is calculated using a deep neural network model that considers many factors to predict benchmarks that are specific to the website.
AI model provides suggestions and options for marketers to implement to solve these anomalies thereby increasing leads and sales while lowering acquisition costs more quickly than ever before.

📍 Location

Toronto, Canada

⚙️ Product Stage


🏭 Industries

Ad Tech, Artificial Intelligence, Data Services

🤑 Fundraising Status

Actively raising

💸 Total Funding
To Date


🙌 Founder Demographics


Big Wins

We have established a highly successful Public Beta and attracted brands and agencies across North America. Feedback has been positive, usage consistent and agreement across the value proposition and messaging across the platform is impressive. Our public beta includes major brands in SaaS, medical services, fitness, quick-serve restaurant chains, and more. 

Watch the video

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Contact the Founder:

Eric Vardon


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2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
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