The Daily Dealflow delivers one startup a day, every work day to your inbox and is presented by Silicon Valley Bank. SVB's 2019 Startup Outlook Report is out now.

 

Morphio's automatic anomaly detection helps track data across different channels, metrics, and sources daily. Morphio's machine learning is based on a predictive model and normalized historical data, trends and a few other parameters. When a significant difference is detected from the predicted normal value, Morphio will notify customers through Slack and in-platform.

 

At the end of each day, Morphio’s algorithm crunches metrics from multiple integrated platforms. The data is analyzed alongside ‘the same day’ from the previous six months and one year prior. The baseline for each channel and metric is calculated using a deep neural network model that considers many factors to predict benchmarks that are specific to the website.

 

AI model provides suggestions and options for marketers to implement to solve these anomalies thereby increasing leads and sales while lowering acquisition costs more quickly than ever before.

Startup of the Year is powered by Established, a consultancy focused on helping organizations with their innovation, startup, and communication strategies.

 

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