A storm-ready-construction-upgrade startup a day keeps the FOMO away.
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@MyStrongHome1 uses the @FORTIFIEDHOME standard for its roofing work - which protects homes and families, builds home equity and reduces long-term insurance costs
MyStrongHome (MSH) is a benefit corporation that builds resilience to increasingly frequent and severe weather disasters. We provide construction upgrades to homes that are vulnerable to catastrophe, such as installing a storm-ready roof and shutters, and finance those upgrades using the resulting insurance discounts. We combine specialized construction, insurance and lending services in a one-stop-shop offer to homeowners. Our model is first of its kind, but we utilize the ‘pay as you save’ approach that has been successful in energy efficiency and solar finance. We currently serve vulnerable communities in South Carolina, Florida, Alabama, Mississippi, and Louisiana and will soon launch in Texas. 

What's Innovative About Their Solution?

MSH services are one-of-a-kind. We upend the dominant paradigm in insurance, by proactively using it to prevent future losses rather than charge customers more and more to cover damages after an event has occurred. We also bring together insurers, residential contractors and local lenders - three sectors that each have distinct regulations, rules and operating cultures - under one roof, literally and figuratively! 

📍 Location

Columbia, SC

⚙️ Product Stage

First Full Release

🏭 Industries

Impact, Fintech, Real Estate

🤑 Fundraising Status

Considering raising

💸 Total Funding
To Date


🙌 Founder Demographics

Female founder

Big Wins

We made it through our pilot phase, have expanded from 3 to 5 states, have Fortified more than 150 homes, and have gone from one to three insurance partners

Watch the video

Download the deck

Contact the Founder:

Margot Brandenburg


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2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
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