A tea-subscription startup a day keeps the FOMO away.
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Startup of the Year: Daily Dealflow 

The Daily Dealflow delivers one startup a day, every work day to your inbox and is presented by Silicon Valley Bank. SVB's 2019 Startup Outlook Report is out now.
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Free Your Tea

Free Your Tea is a personalized tea subscription that discovers and delivers premium, loose leaf teas.  
Free Your Tea is developing a platform for managing direct-to-consumer personalized subscription services for any type of product in local, national, and international markets. We use ratings and preferences to help our subscribers find their new favorite teas by tailoring monthly tea shipments to their tastes based on ratings and preferences. 
The company currently operates a personalized tea subscription service that discovers and delivers teas tailored to taste through freeyourtea.com

What's Innovative About Their Solution?

We use preference and rating data to help subscribers discover their favorite teas. 
We personalize subscriptions so that subscribers enjoy their experience more and remain subscribers longer. 
This means that instead of the inefficient current model of most subscription ecommerce companies where they ship products to subscribers and get much of it in return before subscribers cancel, we work with subscribers to make sure before shipping that they will like the product and build long term relationships.

📍 Location

New Orleans, LA

⚙️ Product Stage

First Full Release

🏭 Industries

E-Commerce, Food and Beverage, Consumer Products

🤑 Fundraising Status

Actively raising

💸 Total Funding
To Date


🙌 Founder Demographics

Female founder

Big Wins

In 2018, Free Your Tea increased subscribers by over 7x with an average monthly retention rate of 87% and an average monthly growth rate of 20%. They raised the first half of a pre-seed round and were featured in Glamour, The Advocate, Gambit, and NOLA.com.

Watch the video

Download the deck

Contact the Founder:

Knud Berthelsen


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2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
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