A fractional-shares-investing startup a day keeps the FOMO away.
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Startup of the Year: Daily Dealflow 

The Daily Dealflow delivers one startup to your inbox every work day and is presented by Silicon Valley Bank. SVB's 2019 Startup Outlook Report is out now.
Startup of the Year discovers and supports the most promising and innovative startups from around the world through #DailyDealflow, our Podcast & more.
Save the Date:
7th Annual Startup of the Year Summit produced by Established & Start Co.
Oct. 14 -16 | Memphis, TN


Buy one cup of coffee at Starbucks, invest $1 directly into Starbucks stock. 
Take it a step further, if you shop at a local store, $1 gets put away as cash in your Grifin account. This can be used as savings or to buy fractional shares of any other stock on the Grifin app. The Greatest Revolution in Finance is Now.

What Problem Are They Solving?

  • 10.6 trillion dollars missing from retirement accounts today.
  • The average person starts investing at 31, when they're allowed to open a brokerage account at 18.
  • 13 years of missing compound interest means that every retiree should have twice as much money in their bank account as they currently do.
  • Our goal? Simplify the process of investing, diminish the "it's complicated" barrier to entry and lower the traditional starting age of investing.

What's Innovative About Their Solution?

The patent pending Grifin technology is the first app of its kind to utilize fractional shares around spending habits. Now you can own fractions of stock from any publicly traded company, making starting to invest easy and affordable.
Grifin prides itself in being the first Fintech app to allow users to directly invest around their lives automatically, at places they love and support, without the use of ETFs.

📍 Location

Tampa, FL

⚙️ Product Stage

Functional Prototype

🏭 Industries


🤑 Fundraising Status

Actively raising

💸 Total Funding
To Date


🙌 Founder Demographics

Female founder

Big Wins

  • Grifin supports 2,000+ companies to invest in and works with 9,500+ financial institutions so that anyone with any bank or credit card can use the app.
  • Grifin's stock matching algorithm is currently patent pending.
  • Interviewed by Forbes, CBS, and named one of the most promising (and innovative) Fintech startups to emerge this year.
  • Embarc Collective Accelerator Program participant
  • Grifin has created a unique ambassador program designed to work with college students across the United States..

Download the deck

Contact the Founder:

Aaron Froug


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2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
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