A biometric-integration startup a day keeps the FOMO away.
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breathing.ai

Breathing.ai uses web and phone cams with machine learning to detect heart rate and breathing patterns, and patent-based interfaces to adapt colors, fonts, etc. to the user's nervous system.

Breathing.ai improves users heart rate and breathing patterns by integrating biometric feedback data to inform the adaptive design of screens with colors, fonts, and shapes for a measurable reduction of stress levels for screen users.
Their initial studies have shown that randomly chosen colors and fonts induce different measurable responses from the body ranging from calming to accelerating the heart rate. Further, the colors and fonts that lowered their heart rate were, in fact, the fonts that they “liked” the most.

What's Innovative About Their Solution?

Breathing.ai is pioneering the integration of biometrics (more accurately called physiological computing) using existing hardware to personalize screen designs. Their 61-paged “Adaptive Interface for Screen-Based Interactions” US-patent from 2017 (last USPTO rejections successfully overcome in April 2019) gives them a sizeable competitive advantage for the US market.
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📍 Location

New York, NY

⚙️ Product Stage

Functional Prototype

🏭 Industries

Consumer Health and Fitness, Health and Wellness, Artificial Intelligence 

🤑 Fundraising Status

Actively raising

💸 Total Funding
To Date

$0-100k
 

🙌 Founder Demographics

LGBT founder, Minority founder

Big Wins

  • Patent allowance for patent application from 2018 by the USPTO in August 2019
  • Selected for fellowship at NEW INC (incubator of The New Museum) for one year
  • Finished HealthTech accelerator of VentureOut in July/August
  • Finalizing first investment from European investor
  • Finalizing collaboration with NY research university for 10 year-long NY Startup Program

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Contact the Founder:

Hannes Bend

[email protected]

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2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
 
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