A biometric-integration startup a day keeps the FOMO away.
Startup of the Year | Daily Dealflow | Powered by ESTABLISHED

Startup of the Year: Daily Dealflow 

The Daily Dealflow newsletter delivers one startup to your inbox every work day and is presented by Silicon Valley Bank. SVB's 2019 Startup Outlook Report is out now.
Startup of the Year discovers and supports the most promising and innovative startups from around the world through #DailyDealflow, #SOTYPodcast, and more.
7th Annual Startup of the Year Summit produced by Established & Start Co.
Oct. 14 -16 | Memphis, TN
Sign-up to stay in the know.


Breathing.ai uses web and phone cams with machine learning to detect heart rate and breathing patterns, and patent-based interfaces to adapt colors, fonts, etc. to the user's nervous system.

Breathing.ai improves users heart rate and breathing patterns by integrating biometric feedback data to inform the adaptive design of screens with colors, fonts, and shapes for a measurable reduction of stress levels for screen users.
Their initial studies have shown that randomly chosen colors and fonts induce different measurable responses from the body ranging from calming to accelerating the heart rate. Further, the colors and fonts that lowered their heart rate were, in fact, the fonts that they “liked” the most.

What's Innovative About Their Solution?

Breathing.ai is pioneering the integration of biometrics (more accurately called physiological computing) using existing hardware to personalize screen designs. Their 61-paged “Adaptive Interface for Screen-Based Interactions” US-patent from 2017 (last USPTO rejections successfully overcome in April 2019) gives them a sizeable competitive advantage for the US market.

📍 Location

New York, NY

⚙️ Product Stage

Functional Prototype

🏭 Industries

Consumer Health and Fitness, Health and Wellness, Artificial Intelligence 

🤑 Fundraising Status

Actively raising

💸 Total Funding
To Date


🙌 Founder Demographics

LGBT founder, Minority founder

Big Wins

  • Patent allowance for patent application from 2018 by the USPTO in August 2019
  • Selected for fellowship at NEW INC (incubator of The New Museum) for one year
  • Finished HealthTech accelerator of VentureOut in July/August
  • Finalizing first investment from European investor
  • Finalizing collaboration with NY research university for 10 year-long NY Startup Program

Watch the video

Download the deck

Contact the Founder:

Hannes Bend


Submit your Startup
Past Issues
Further Your Passion For Startups
The Startup of the Year Podcast raises the bar for startups around the world by providing further insight on the emerging companies featured in our Daily Dealflow newsletter and by highlighting newsworthy stories and global trends affecting the startup ecosystem. Thank you to American Airlines and Silicon Valley Bank for your sponsorship!
Subscribe Today
The Daily Dealflow is made possible thanks to the support of our amazing partners.
svb > Silicon Valley Bank
2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
Startup of the Year is powered by Established, a consultancy focused on helping organizations with their innovation, startup, and communication strategies.
Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we're leveraging decades of experience to help our collaborators further (or create) their brand & accomplish their most important goals.
Facebook Twitter Instagram LinkedIn
Established, LLC is not a broker-dealer and cannot provide assurances and makes no representations or warranties as to the timing or price terms for any purchase or sale of early-stage company equity. Nothing contained in this email constitutes investment, legal, tax or other advice. No information or statements contained in this email should be relied upon in making an investment or different decision. You should review all risks and consult all applicable professionals when making any investment decisions. Information and statements contained within this email and any attachments are solely for informational purposes and does not constitute an offer to sell or a solicitation to buy any securities.


[Sender_Address], [Sender_City], [Sender_State] [Sender_Zip]

Unsubscribe - Unsubscribe Preferences