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Startup of the Year: Daily Dealflow 

The Daily Dealflow™ newsletter delivers one vetted startup to your inbox every work day and is presented by Silicon Valley Bank. SVB's 2019 Startup Outlook Report is out now.
Startup of the Year™ is a global competition, world-wide community, and resource for founders. We discover and support the most promising and innovative startups from around the world through #DailyDealflow, #SOTYPodcast, events, and more.

Uru Sports

Uru Sports is a global community of athletes and coaches that empowers them to use their smartphones to find their best career move.
The global disconnect that currently exists in the sporting world due to the lack of a marketplace causes 99% of athletes to quit before their prime and makes it impossible for teams to recruit the best team available. Uru has taken on this problem by creating a dedicated sports-specific marketplace that connects those athletes and coaches with teams, opportunities and a global community.

Members create profiles, showcasing themselves through detailed resumes and videos, and they can search available posted competing opportunities and get insight from past athletes. Meanwhile, teams can search and connect with available talent.

What's Innovative About Their Solution?

Uru is changing the way the world of sports interacts. Before Uru, connections and opportunities were completely reliant on personal connections and knowledge, or that of an agent. Athletes and teams had to commit blindly. Now, athletes have a way of finding and connecting with validated playing opportunities, and teams can easily connect with qualified athletes.

📍 Location

Denver, Colorado

⚙️ Product Stage


🏭 Industries

Sports Tech, Marketplaces, Impact, Communities

🤑 Fundraising Status

Actively raising

💸 Total Funding
To Date


🙌 Founder Demographics

Female founder

Big Wins

  • Global field hockey community of 3,000 members
  • Successfully placed members to teams in Australia, Japan, USA, South Africa, New Zealand, Argentina, England, Belgium, and more
  • Working with 250 teams and 15 of the top collegiate field hockey program in the U.S., including Harvard, Cal Berkley, and Boston University
  • Established global partnerships; including ones with USA Field Hockey, Gryphon Hockey and Hockey Dreams
  • Proof of concept with field hockey and is expanding into basketball with the help of multiple former NBA players
  • Listed as a Top Startups to Watch in Colorado in 2020 by Colorado Inno
  • Accepted to the Wilmer Hale launch program

Download the deck

Contact the Founder:

Ainsley McCallister


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2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
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