An in-gym-biomechanics-platform startup a day keeps the FOMO away.
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True Adherence

True Adherence's biomechanics platform helps gyms overcome churn rates by providing revenue enhancing opportunities, 21st century exercise experiences, and trainer cost savings.
Fitness clubs have been relatively the same since they first came on the scene in the 1960s. Outside of aesthetic upgrades, most clubs lack technology that provides meaningful biometric/biomechanical data to clients. Furthermore, many gym clients suffer from “Imposter Syndrome.” As a result, fitness clubs face nearly 40% annual churn rates.
True Adherence addresses this problem with a biomechanics platform that offers a real-time, data-driven experience to fitness club goers by tracking and displaying body form and position, weight lifted, repetitions completed, and workout duration.

What's Innovative About Their Solution?

True Adherence differs from competitors by providing real-time hands-free feedback to ensure users are exercising efficiently and safely. They are the first solution that empowers people to see and hear how they are performing based on their on-screen cue system and audio guidance from Gabi™.

Rather than simply being “reactive,” their system proactively guides users through the entire exercise experience. It's like having a digital personal trainer.

📍 Location


⚙️ Product Stage


🏭 Industries

Consumer Health and Wellness

🤑 Fundraising Status

Considering raising

💸 Total Funding
To Date


🙌 Founder Demographics


Big Wins

  • Launched beta product version and have been signing up clients the last few months
  • Generated ~$40,000
  • Aim to have 20 active beta locations by April 2020
  • Tracked over 2,000 lifts from 700 unique individuals
  • Invited to three fitness conferences to present their technology

Watch the video

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Contact the Founder:

Kyle Poulin

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2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
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