• become the next startup of the year champion

    Startup of the Year (SOTY), established in 2006, discovers and supports the most promising and innovative startups from around the world.


    Won't you join our global community?


    The 2019 Application will be posted soon.

    Please sign-up below to be the first to know.

    Previous SOTY Winners -

    ShearShare (2016) & Oska Wellness (2017)


    1. Attracts the most innovative, emerging startups from around the world - and has been since 2006. In doing so, we have had the pleasure of meeting and helping to amplify the stories of some great companies such as GrubHub, Groupon, LivingSocial, AddThis, Desk, and Uber.


    2. Provides founders the opportunity to grow their startup to its best potential via a global network that includes investors, influencers, and a world-wide startup community.


    3. Radiates inclusivity and embraces diversity; our 2017 competition had nearly 50% women or minority founders. Startups represented 43 U.S. states & 46 countries.


    The Startup of the Year competition takes place over a 1-year period and will culminate at the Innovate Celebrate conference in Boston from October 15-17, 2018.


    Innovate Celebrate, co-hosted by Consumer Technology Association (CTA)™ & Startup of the Year, is the premiere global conference celebrating corporate innovation and entrepreneurship, where the biggest names in tech intersect with the world's most cutting-edge startups.






    All applicants must be eligible and must apply through the centralized application, located on this site, under the APPLY tab.


    The 2019 application will be posted soon! Sign-up below to stay in the loop.


    Top 100 Semifinalists Selected

    SOTY's network of external judges will review the pool of eligible applications to carefully choose which startups to invite to join us as the Top 100 Semifinalists at the Innovate Celebrate conference in Boston from Oct. 15-17.


    SOTY Celebration & Showcase

    The Top 100 will showcase their innovative products at the Startup of the Year Celebration.


    1st Round of Pitches

    The Top 100 will be grouped randomly and will participate in a private pitch and Q&A session with a small panel of renowned judges.


    Top 5 Compete

    The Top 5 will be announced Wednesday morning.

    Then, they will pitch to the Innovate Celebrate audience and a select panel of judges.


    Champion Announced

    The 6th Annual Startup of the Year Champion will be announced!

  • Past Startup of the Year Winners

    Who will be our 2018 Champion?


    2017 Startup of the Year

    Carlsbad, CA


    UPDATE July 2018: Won Best New Technology Solution - Pain Management from the MedTech Breakthrough. This is the second MedTech win - Oska Wellness won in 2017 for the Best iOT Healthcare Wearable Device.


    Oska Wellness is committed to developing health and wellness technology-driven products that assist individuals in living a more active, pain-free lifestyle.


    2016 Startup of the Year

    McKinney, TX


    UPDATE July 2018: Selected as a winner for the first-ever Fidelity Labs Reshape the World competition; April 2018 - Won Judge's Favorite at Google Demo Day


    Connects salon and barbershop owners to individual beauty operators to fill unused salon suites and stations on a temporary basis, allowing salon and barbershop owners make money on their excess inventory.


    2015 Startup of the Year

    San Francisco, CA


    UPDATE July 2018: Won the 2017 SXSW Interactive Innovation Award for Innovation in Connecting People.


    A blind recruiting app that facilitates job matching based on merit, not molds.


    2014 Startup of the Year

    Hampton, VA


    Eliminating the cost and logistics associated with changing batteries in remotely located sensors.


    2013 Startup of the Year

    Boston, MA

    UPDATE July 2018: Maxwell Health acquired by Sun Life Financial June 2018 for an undisclosed amount.


    The first ever operating system for employee benefits. Maxwell simplifies benefits, reduces costs, and improves employee health. Maxwell Health has gone on to raise over 69 million dollars in funding.

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