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Author Susan McPherson Talks About The Lost Art of Connecting


· SOTY Podcast

On this episode of the Startup of the Year Podcast, we hear from Susan McPherson, who is a serial connector, angel investor, and corporate responsibility expert.

Susan is also the founder and CEO of McPherson Strategies, and the author of “The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships.” Find more about the book at:

Lastly, Susan invests in and advises women-led technology start-ups and she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits.

We are again continuing our segment where we highlight a startup from our community and during this episode, that company is MyndVR, which fights isolation and improves the lives of older adults using virtual reality. MyndVR provides Virtual Reality subscription bundles to senior living communities, veterans homes, other healthcare providers, and directly to older adults aging in their own homes. Visit to learn more!

Lastly, we invite you all to join our community today to access the support, expert advice, and resources you need to elevate your startup by going to: 

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Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.

Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.  

The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.

Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year. Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals. Connect with us on Twitter - @EstablishedUs and Facebook -