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· SOTY Podcast

On this episode of the Startup of the Year Podcast, Frank Gruber talks with Rohit Bhargava about business, marketing, and his book “Non-Obvious Mega Trends.”

Rohit is an innovation and marketing expert and the founder of the Non-Obvious Company. He is also a Wall Street Journal best selling author of six business books and also teaches marketing and innovation at Georgetown University. His most recent book is titled “Non-Obvious Mega Trends” and it is the culmination of a decade of Non-Obvious trend books. You can buy the book at:

Rohit is hosting The Non-Obvious Beyond Diversity Summit on January 26 - 29th, where Frank will also be speaking about investing in diverse startups along with Courtney Caldwell of ShearShare, Travis Holoway of Solo Funds, Ash Kumra of Peak Mindful, Marlon Nichols of MaC Venture Capital, and Allyson Kapin of The W Fund. Find out more about the event and at:

As always, we invite all of our listeners to get involved with our program by visiting: This is the best way to get notified of the various startup opportunities that we come across while working with various partner organizations and in a number of ecosystems across the country.

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Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.

Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.

The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.

Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year. Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals. Connect with us on Twitter - @EstablishedUs and Facebook -