Return to site

Navigating the Startup World with Aaron Froug of Grifin - Startup of the Year Podcast

· SOTY Podcast

On this episode of the Startup of the Year Podcast we’re going to hear an interview that Rich Maloy, our VP of Engagement at Established, did with Aaron Froug.

Aaron is the Co-Founder and CEO of Grifin, which is a cool new fintech app that makes investing as energizing as buying your morning coffee. Basically, the app allows users to invest a dollar in every company where they spend money. It is pretty amazing and I’ve never really seen anything quite like it.

Grifin was the People’s Choice Award winner at our Startup of the Year Summit last Fall and our entire team was pretty excited about it and most actually downloaded the app. Aaron also talks about raising capital and other tips and tricks that he has learned while navigating the waters as a startup entrepreneur.

We also want to invite all of our listeners to get involved with our programs by visiting: This is the best way to get notified of the various startup opportunities that we come across while working with various partner organizations and in a number of ecosystems across the country.

As always, we’re still offering a free domain to anyone interested in claiming a .US domain. So if you’re listening and want register a new domain for a new idea or for an existing business, simply go to to and register right away, thanks to our partnership with our friends at .US

Thank you for listening, and as always, please check out the Established website and subscribe to the newsletter at

Checkout Startup of the Year at

Subscribe to the Startup of the Year Daily Deal Flow:

Subscribe to the Startup of the Year podcast:

Subscribe to the Established YouTube Channel:


Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.

Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.

The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.

Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year. Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals. Connect with us on Twitter - @EstablishedUs and Facebook -