|
A custom-fit-bra startup a day keeps the FOMO away.
|
Congratulations to the 2019 Startup of the Year Top 5 finalist, and thank you to everyone who joined us in Memphis for our 7th Annual Summit!
|
Startup of the Year: Daily Dealflow™
The Daily Dealflow ™ newsletter delivers one startup to your inbox every work day and is presented by Silicon Valley Bank.
Startup of the Year™ discovers and supports the most promising and innovative startups from around the world through #DailyDealflow, #SOTYPodcast, and more.
|
Fruutfull
Through their patent-pending bra designs and proprietary sizing system, Fruutfull's modern approach offers women an entirely new category of bras.
|
With the bra designs of today, there are an overwhelming amount of sizes. Between cups and bands, there are 121 different combinations to choose from. Because there are so many sizes, most retailers choose to carry a limited amount of options. This size limitation forces consumers to fit into what they can find on the shelf, leaving over 80% of women wearing the wrong size bra.
Fruutfull’s new, patent-pending design, covers 253 sizes through just 30 SKUs. Meaning they will offer more sizes with less inventory than any other retailer.
|
What's Innovative About Their Solution?
Fruutfull's differentiator is the design of their back band. They’ve replaced traditional hook and eye closures with a sliding functionality that allows the wearer to create their unique, personal fit. Through this innovative design, Fruutfull will offer a new, simplified sizing system. By grouping band sizes into several inch increments, Fruutfull will cater to women who fall into odd number and “in between” band sizes for the first time ever.
|
📍 Location
Tampa, Florida
|
|
⚙️ Product Stage
Functional Prototype
|
|
🏭 Industries
E-Commerce, Retail, Fashion
|
|
|
🤑 Fundraising Status
Actively raising
|
|
💸 Total Funding
To Date
$100k-500k
|
|
🙌 Founder Demographics
Female founders
|
|
|
Big Wins
- Patent-pending bra designs and sizing system
- Accepted the University of Tampa's Incubator program
- Accepted into Embarc Collective
- Voted #1 Startup in Tampa during Techstars Startup Week
- Placed 2nd in the Level Up Pitch Competition
- Selected to participate in the Point 25 Initiative
- Grown customer waitlist to +1.4K
- Featured on Fox 13 and in the St. Pete Catalyst, Tampa Magazine and Tampa Bay Inno
|
Contact the Founder:
Ellery Linder
|
|
Further Your Passion For Startups
The Startup of the Year Podcast raises the bar for startups around the world by providing further insight on the emerging companies featured in our Daily Dealflow ™ newsletter and by highlighting newsworthy stories and global trends affecting the startup ecosystem. Thank you to American Airlines and Silicon Valley Bank for your sponsorship! |
|
Thank you to our Daily Dealflow Sponsor!
|
|
2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
|
|
|
Startup of the Year is powered by Established, a consultancy focused on helping organizations with their innovation, startup, and communication strategies.
Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), Established leverages decades of experience to help collaborators further (or create) their brand & accomplish their most important goals.
|
|
Established, LLC is not a broker-dealer and cannot provide assurances and makes no representations or warranties as to the timing or price terms for any purchase or sale of early-stage company equity. Nothing contained in this email constitutes investment, legal, tax or other advice. No information or statements contained in this email should be relied upon in making an investment or different decision. You should review all risks and consult all applicable professionals when making any investment decisions. Information and statements contained within this email and any attachments are solely for informational purposes and does not constitute an offer to sell or a solicitation to buy any securities.
|
|
|
|
|
