A custom-fit-bra startup a day keeps the FOMO away.
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Startup of the Year: Daily Dealflow 

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 Through their patent-pending bra designs and proprietary sizing system, Fruutfull's modern approach offers women an entirely new category of bras.
With the bra designs of today, there are an overwhelming amount of sizes. Between cups and bands, there are 121 different combinations to choose from. Because there are so many sizes, most retailers choose to carry a limited amount of options. This size limitation forces consumers to fit into what they can find on the shelf, leaving over 80% of women wearing the wrong size bra.
Fruutfull’s new, patent-pending design, covers 253 sizes through just 30 SKUs. Meaning they will offer more sizes with less inventory than any other retailer.

What's Innovative About Their Solution?

Fruutfull's differentiator is the design of their back band. They’ve replaced traditional hook and eye closures with a sliding functionality that allows the wearer to create their unique, personal fit. Through this innovative design, Fruutfull will offer a new, simplified sizing system. By grouping band sizes into several inch increments, Fruutfull will cater to women who fall into odd number and “in between” band sizes for the first time ever.

📍 Location

Tampa, Florida

⚙️ Product Stage

Functional Prototype

🏭 Industries

E-Commerce, Retail, Fashion

🤑 Fundraising Status

Actively raising

💸 Total Funding
To Date


🙌 Founder Demographics

Female founders

Big Wins

  • Patent-pending bra designs and sizing system
  • Accepted the University of Tampa's Incubator program
  • Accepted into Embarc Collective
  • Voted #1 Startup in Tampa during Techstars Startup Week
  • Placed 2nd in the Level Up Pitch Competition
  • Selected to participate in the Point 25 Initiative
  • Grown customer waitlist to +1.4K
  • Featured on Fox 13 and in the St. Pete Catalyst, Tampa Magazine and Tampa Bay Inno

Download the deck

Contact the Founder:

Ellery Linder


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2019 Startup Outlook Report
SVB is pleased to present the 10th edition of our annual Startup Outlook Report, focusing on the innovation economies of the US, the UK, China and Canada. Read the report here.
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